Lessons from Singapore Companies in Sub-Saharan Africa

Over the past few years, business leaders and investors have become increasingly aware of the economic potential of Sub-Saharan Africa’s burgeoning consumer market. Singapore is an increasingly interested player in the Sub-Saharan African arena. There is a growing number of Singapore companies, from small to large, drawn to the region.They venture not only to familiar South Africa, but are also attracted by the blossoming tech industry in East Africa and by the booming population in West Africa, which brings the promise of a huge untapped market.